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August 12, 2005

Turn Blah Advertising Into Referral Advertising

If you provide a service for homeowners or call on businesses located in office buildings this tip will give you a way to turn an advertising message into a referral message.

When your service technician visits a home to do some repair work, incentivize them to hang some door hangers on surrounding homes. Now, of course, everyone does that right? Well, the key to making this work is to also leave a space on the door hanger for the technician to write a note. "We just completed some work for Ted and Betty at 1933 and they thought you would like this 10% off coupon." - all of a sudden you've got a referral.

You can also fire this approach up through the mail. Get a criss-cross directory that lists homeowners by street and every time you schedule some work, send a letter to surrounding neighbors with this same coupon type message. Better still, give Ted and Betty a 10% discount and quote them singing your praises in the letter.

You can take this same approach in office building. "Hi, I was just upgrading Acme Accounting's network and they thought you could use this 10% off coupon."

Put your printer to use creating all kinds of these leave behinds but make sure that you make space to turn them into referrals.

Posted by John Jantsch on August 12, 2005 | Permalink


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I totally agree, that referrals is the most effective way to build a business. While you can’t directly control how referrals are made, you can create an environment in which they can be made easily. If you want to learn more about how to get greater referrals check out this free ebook (http://www.inspirecard.net/100-tips-to-business-networking/)

Posted by: Drew Hunt | Sep 2, 2010 11:18:17 AM

You can get customers via referrals by setting up an offer for referrals on http://ReferDigital.com, which provides affiliate marketing services for small and local businesses.

The process is to first sign up as a merchant, then complete your profile information and set up an offer to reward whoever sends you referrals. After that, you can then simply suggest to your existing customers that they become your affiliate and promote your business through your ReferDigital offer page to their friends. The site enables you to easily track referrals and reward the referrers.

Posted by: ReferDigital Staff | Oct 24, 2011 2:27:36 PM

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