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August 17, 2005

Be Easy To Refer

People do like to make referrals. The problem often though is like everything in life, the squeakly wheel is using up all of their grease. So, instead of just squeaking louder yourself, give them some more grease.

Create a whole series of referral tools and put them in the hands of those you know can best refer you to others.

Here are some of my favorite examples

  • Mail a personal letter and enclosed a "proposed letter of referral" that simply needs to be copied onto their letterhead.
  • Send four referral type postcards, already stamped and ready for them to send
  • Send them a supply of business cards
  • A supply of pens with your company logo
  • A list of names or target prospects

You get the idea - be easy to refer and you will be the provider of choice when the referral moment arises.

A CPA and reader of mine, MaryAnn Soukup, developed a little mini brochure with a tear off business card for this purpose - What a great little inexpensive marketing piece!

This is the type of tactic you will find throughout Referral Flood

Posted by John Jantsch on August 17, 2005 | Permalink

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Comments

Hi John,

What is the best way to get referrals online?

Rod

Posted by: Rod Beckwith | Sep 20, 2006 4:45:22 PM

I like the idea of sending them 4 referral postcards. I think the trick would be to offer some sort value though...say give them 4 coupons they could send to their friends. This way the referrer gets some value, the good will of giving their friends something. Without the value...i don't think most people would take the few minutes to address them.

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