An Over The Fence Referral System

This happens every day in every neighborhood in America.

I was grilling some steaks last Saturday when a new neighbor leaned over our adjoining fence to introduce herself. We chatted for a moment and our dogs got to know one another and then she asked me who I used as a vet. (The Over the Fence Referral!)

As it turns out I love my dog's vet and would recommend him to anyone who asked. (That's Steve White at Fairway Animal Hospital)

But, here is where it gets interesting.

About a week later I got a letter in the mail from Fairway Animal Hospital letting me know that I had received a $10 credit on my account because I had referred my new neighbor Lynn to their practice.

Okay, let's recap what when on.

    * My vet asks every new client where they came from. Simple as this is, it's the key to his system.

    * I get some appreciation for sending a referral

    * I got a marketing contact from my vet

    * I tell my new neighbor about the referral credit

    * She refers new clients too

It's not rocket science people. It's a system.